Watch FirstRun Films From the Comfort of Your Home—For 3K

first_img Movie theaters are not the optimum setting to enjoy the latest cinematic fare.The floors are sticky and the seats are busted, bags of Sour Patch Kids crackle while tubs of popcorn crunch, and there is always the inevitable jerk who flashes their too-bright phone screen at least twice in two hours.I’d much prefer to kick back at home, watching a family terrorized by their evil doppelgangers or a teen-turned-adult superhero test his newfound powers while chilling in my sweatpants, pause button at the ready for food and bathroom breaks.And now I can, thanks to retired Ticketmaster tycoon Fred Rosen.Well, I could if I were among the ultra-wealthy elite.Rosen and Dan Fellman, president of domestic distribution at Warner Bros., launched Red Carpet Home Cinema, which rents first-run films for $1,500 to $3,000 each.As reported by The New York Times, the “Netflix for one-percenters” has contracts with WB, Paramount, Lionsgate, Annapurna, and Disney’s 20th Century Fox and Fox Searchlight.So you* can watch blockbusters like Joker, Rocketman, Where’d You Go, Bernadette, Dark Phoenix, and Tolkien from the comfort of your home—while the unwashed masses crowd into stadium seating with a bunch of strangers.The luxury service—devised during rounds of country-club golf in LA—is not for the faint of heart: Participants must have a credit card limit of at least $50,000, and customers are required to by a $15,000 box that connects to a home theater system and comes with piracy protections.According to the Times, studios set individual prices, charging more for blockbuster flicks like Shazam! and less for indie dramas like The Shape of Water. Each rental allows for two viewings over 36 hours.Several major firms—including Universal, Sony Pictures, and Disney’s other labels—are Red Carpet holdouts. But the founders aren’t worried.“I feel pretty comfortable that we can gain more studio partners,” Rosen told NYT. “We are a niche offering—I’m too old for distribution—but even if a studio makes $25 million to $50 million annually from us, that’s found money.”Theater owners, meanwhile, are taking what the paper called a “wait-and-see” approach.“I have no take on that,” Adam Aron, CEO of U.S. theater chain AMC Entertainment, said in a statement.With the movie industry is already in a state of flux—case in point: Netflix challenging how films are traditionally released (and some Hollywood bigwigs clapping back)—Fellman isn’t interested in “starting a business that is disruptive to the theatrical experience.”“We’re not even looking for 10,000 people,” partner Rosen said.“Maybe we get 400 homes in New York and LA. Maybe 100 in each of the 30 biggest cities in the United States,” Fellman added. “We told studios, ‘You set the terms.’ They appreciated that. What doesn’t work in Hollywood is going in and wagging a finger and saying, ‘This is how it’s going to be.’”More on 20 Minutes of Ads to Earn Free Movie TicketsLone Blockbuster Store Still Standing in OregonAlamo Drafthouse, MoviePass Introduce New Cinema Subscription Options* By “you,” I obviously mean tech billionaires, Wall Street titans, pro athletes, Beyoncé, Russian oligarchs, and other ultra-wealthy people Top Movie and TV Trailers You Might Have Missed This WeekWatch These Movies Before ‘Hustlers’ Stay on targetlast_img

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