Philippines brands radio cabs and BEST buses in Mumbai

first_imgThe Department of Tourism of Philippines recently branded 100 radio cabs and 100 BEST buses in Mumbai. This was recently inaugurated by Rajshree Birla, Consul General (A H), Consulate General of Republic of Philippines.The Indian market has continued to be one of the important contributors of international visitors to the Philippines. India has jumped up to the 12th position for tourist arrivals in the Philippines till September 2015, registering over 22.40% increase in the number. February 2015 showed an impressive growth of arrivals to almost 40%.Such growth can be attributed to the marketing efforts and participation of the country in international travel fairs as well as tourism infrastructure development initiatives. In addition, Indian travellers holding any of the valid and current AJACSSUK visas (U.S., Japan, Australia, Canada, Schengen, Singapore and UK) are allowed visa free entry into the Philippines for a period of 14 days.Navritu Rai, Account Director, Philippines Tourism Marketing Office – India said, “DOT is focusing on consumer promotions for 2015 and 2016 and we feel that branding taxis and buses are an appropriate method to promote the Philippines as a fun destination since these cover print as well as mobile form of advertising – this increases number of eyeballs and awareness and presence of the Philippines in the India market.”last_img

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