when we think about how fast food franchise business, store location must be the first to solve the problem, what position is suitable for fast food restaurant? Now the development of fast food franchise market is getting better and better, all brands are also eager to seize the good geographical position, want to open investment must not ignore the location problem today is to solve this problem we have to analyze what are the location errors.
error 1: the main store or business district is not mature, the source is too small even if everyone can not meet the satisfaction of the sales. At present, Beijing commercial competition, the new shopping center business is generally not too good, traffic is very small, generally need to raise some time to achieve good traffic and business level. New shopping malls opened in the mature values of the relatively short period of time, if the new mall as the main store opened in the new business district, fast food franchise training time will be longer, the risk is considerable.
error 2: customer types inconsistent although it looks big because of age, occupation flow, and the consumption level and the consumption preference and target customer characteristics do not match, the majority of people are not likely to lead to lack of effective source meal often. The characteristics of customers in the restaurant business for the greatest impact is the level of consumption, if in the low income crowd next to the small commodity wholesale market to open a high priced fast-food franchise stores, although the large flow of people outside the restaurant, but because the consumption ability is not enough and rarely came to dinner, the restaurant business is certainly not good.
error 3: the location is not good customer to inconvenience or because competitors intercept resulting in insufficient source although outside traffic is large, but the actual contribution to the restaurant is small, many fast-food mistakes are of this type. For example, anzhen Hualian three layer Xuan born Japanese cuisine hidden in the depths of the mall, the customer is difficult to see and find.
more than three errors is the novice in the fast food franchise stores often strayed, will have a great impact on the operation of the latter store, entrepreneurs must be careful to avoid. To understand the fast food to join the site after the misunderstanding, the business can be avoided, and according to their specific circumstances to choose, so as to the smooth development of the store to play the first hurdle.