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first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » 71% of companies run two or more A/B tests a month. And when you look at the benefits, it’s not hard to see why that number is so high. While your gut feeling works great for some areas of life, your credit union website usually isn’t one of them. You’ll be much better off putting it to some honest tests.What is A/B testing?A/B testing is often referred to as split testing, because it involves showing different versions of a web page to visitors to determine which performs best. One version is the current site experience, and the other has some sort of modification.For example, one version of your Auto Loans page might have a custom photo, whereas the other features a cheesy stock photo. Half your website traffic sees the original page (known as the control), and the other half sees the revised page (known as the variant). Then, the test measures visitor engagement on both versions, such as the number of people who started loan applications. Knowing which page does better statistically can help you make decisions for your website that increase conversions.last_img read more


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first_img(CMC) – West Indies have taken another blow to their Test ranking, following their 2-0 series defeat to New Zealand.Though the Caribbean side remain eighth in the rankings, they have lost three rankings points and are now alongside ninth-ranked Bangladesh on 72 points.Only mere decimal points have kept the Windies in eighth spot.West Indies’ hopes of making a move up the rankings were scuppered when they went down by an innings and 67 runs to the Black Caps inside four days in the opening Test at Wellington two weeks ago. And their attempt to level the series in Hamilton this week came up short as they lost by 240 runs with a session to spare on the fourth day.The Windies have languished near the bottom of the international rankings in recent years, as their results in the game’s longest form continue to wane.The recent series defeat meant they have now not won a series on New Zealand soil in 22 years and are without a series win over a higher-ranked nation since they swept the Black Caps in the Caribbean five years ago.West Indies beat Zimbabwe 1-0 in a two-match series in Bulawayo last month but dropped points as the African side are the lowest-ranked Test-playing nation.They have now won just four Tests of their last 20 inside the last two years but three of those have come over the last three months, including victories over then highly-ranked Pakistan and England.With the series win, New Zealand have risen three points but remained fourth, one place ahead of Australia, while India maintain a healthy lead over South Africa at the top.last_img read more