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Celebrity advocacy was the topic of debate Wednesday when the USC Center on Public Diplomacy gathered former diplomats and professors together to discuss Diana, Princess of Wales, as a case study for advocacy not just on behalf of royals or states, but on behalf of individuals as well.The panel consisted of Patrick Jephson, Princess Diana’s former Chief of Staff, Brett Bruen, former U.S. Diplomat and Director of Global Engagement at the White House and Bill Beaman, adjunct professor of Public Communications and a founding partner of OnPoint Strategies. The discussion was moderated by Mary Murphy, a journalist and senior lecturer in the Annenberg School for Communication and Journalism.Diana, often known as “Princess Diana,” was known for her public appearances on behalf of the royal family and for her marriage to Charles, Prince of Wales, which ended in an unprecedented divorce in 1996. The princess died in a car crash in Paris in 1997.Bruen started the discussion with a statement of purpose, saying the message that attendees should take away is finding your story.“Define what it is you need [a] personal brand for,” Bruen said. “There ought to be a goal because that ought to inform everything else what you do.”Jephson then took over the discussion by talking about his work with Diana and the principles that guided his actions to create Diana’s personal brand. He described her as a princess that could stand on her own despite a precedent that members of the Royal Family were “decorative.” He described Diana as not merely Britain’s princess, but “the world’s princess,” and as her chief of staff he made an effort to present Diana as such.“She was authentic, she was genuine,” Jephson said. “The compassion you saw her give to a refugee, a leper, a victim of drug abuse, of domestic violence, somebody living with AIDS — all these people spoke a language that was international. It was the language of compassion and need.”Beaman then described the need for authenticity in messaging and noted Diana’s own authenticity and “forgivability.” As Jephson put it, when among those who had lived a rough life, Diana saw herself as “one of them.”Bringing up examples of “celebrity diplomats” like Angelina Jolie and Emma Watson, Murphy then asked the other panelists for their take on the role of celebrity personas to further diplomacy.Bruen argued that celebrities tend to make poor advocates due to their lack of knowledge or effectiveness in their philanthropic efforts.“If you want to generate the good will, the forgivability, you have to show impact. And so few celebrities are able to do that,” Bruen said. “Largely it is because their involvement is shaped not so much through the optic of ‘what do I want this initiative to achieve?’, but ‘what do I want to achieve?’”Jephson noted the tendency for celebrities to engage in philanthropy only for publicity but also acknowledged that if done properly, celebrity philanthropy can lead to good. “If [Diana] felt rewarded” for [her philanthropic work] then she would do more of it,” he said.When Jephson took his position working on Diana’s brand the princess gave him some words that would guide his work there: “Let’s go conquer the world with love.”
Advertisement AdvertisementFight week in Glasgow will include an open workout featuring both Taylor and Postol, plus undercard boxers, at the St. Enoch Centre in the city center at 1 pm on Wednesday, June 20th.Taylor (12-0, 11 KOs) enters this contest broadly considered the top young talent in British Boxing. A dynamic force of nature devastating his foes with sublime ring skills. Exhibiting excellent hand and foot speed along with piercing power. Clever combinations showcase a fine arsenal of punishing blows. Also displaying a high work rate plus an adroit ability to switch off his base Southpaw stance as needed. Highly nuanced offense highlighted by a crippling body attack. Add in his crafty inside game and you can understand why the Tartan Tornado is wreaking a path of destruction across the 140 lb division.Postol (29-1, 12 KOs) arrives in the U.K. once a champion determined to reclaim past glory. A rangy well-schooled orthodox technician with elite level experience. Steely and systematic in approach. Operating with an icy manner and stunning lack of emotion. The Iceman from Ukraine more than willing to venture away gunning for fame and fortune. Soon facing this cold and calculated reality check. A bloody reckoning by the North Sea.The Scotsman holds a huge home country advantage. That crazed crowd surely doing all they can to lift their local luminary. And the pot sweetened even further as a potential World Boxing Super Series berth for Taylor hangs in the balance.Also Read…Boxing: Paul Smith Jr retires from Boxing