Bollywood stars Ranveer Singh and Alia Bhatt have been signed up as the new brand ambassadors for MakeMyTrip. The move aims at strengthening the brand’s appeal, stature and recall amongst its audience in first tier towns and cities across the country.Saujanya Shrivastava, Chief Marketing Officer, MakeMyTrip said, “Makemytrip aims to inspire and enable the restless wanderlust in every person’s heart. And as the brand injects new energy into its ambitions, there is a raring-to-go spirit that it has started to spread. On that journey, taking on two key protagonists to represent this spirit of wanderlust is a key step. Like the brand, both Ranveer Singh and Alia Bhatt represent the new age of Indians – confident, bold, and unafraid to try new things. In their cinematic journey too they are experimental, have fun in whatever they do and give everything its maximum due. Like true travellers who push forth on their travel ambitions, their persona is incredibly aspirational. It’s a great fit with the brand, which we hope can inspire more of India to travel.”The duo has engaged in high-decibel campaign that has high visibility and impactful presence across mediums and is supported by digital and on-ground marketing activations.